People in the horse business often forget their customers need to be recognized. If you are in the horse business how do you thank your customers? If you haven’t thanked them yet then read the tips below. Start now and pick out a couple to do soon, if not today. You will develop a loyal following and your clients will be grateful for being noticed and acknowledged.
If you are starting out in your business or are secure in the people who use your services, make sure you keep you customers by giving them a whole hearted thank you. They say in business it is better to keep the customers you have then go out and develop and get new customers.
Nurture the relationships you do have and keep your current customers happy. Here are 5 simple ways to keep your customers happy and returning to engage your services.
Send a “Thank You” Note
These days all we seem to get in the mail is bills and sales flyers. I remember receiving a thank you note from a woman who attended a horse show I hosted. I felt so good someone would take the time to send me a note for hosting and putting on a horse show. I (mostly) send out thank you notes to people who have used my services and I know, when they see me, they remember me and the note I sent.
You can make a lasting impression with a customer or client by putting pen to paper and writing a simple thank you note. They will remember you.
Give a Discount to Loyal Customers
When people continue to use your service, give them a loyalty discount. Coffee companies have been doing this for years. A punch card, with 10 coffees get one free. If you offer services offer a discount to people who purchase a bundle of lessons. 10 lessons for the price of nine. As people are facing more financial constraints they will look for programs that will reward their loyalty.
Host an Exclusive Event
Host a “By Invitation Only” event. It doesn’t have to break the bank. It can be an afternoon social get together and provide drinks and food for your customers. Stores have customer appreciation days and give discounts on their products. You can have a customer appreciation day and show your customers how much you care.
Ask For Your Customers Input
Get your customers engaged with your program and stable. Ask your customers for their valuable opinion. If you have certain clients you want to foster, then ask them how they would tweak things to make your programs more desirable for them. Getting your clients involved gives them interest in what you are doing and makes them a part of your business development.
Share the Love
Some of your customers are small business owners. Giving referrals for bookkeepers, contractors and other professionals among your clients is important. If one of your clients is a bookkeeper and your farrier says s/he can’t find a decent bookkeeper send a referral. It may work out and clients like to get referrals from people they know it helps to maintain the business acumen.
What do you do in your business to keep your loyal customers loyal?